Press

Our founders in the press

Foresight Performance Partners is a Shanghai-based China e-commerce profitability advisory for luxury, beauty, and premium fashion brands. Our founders are regular commentators on the luxury, prestige beauty, and China e-commerce markets. A selection of recent features and commentary.

Inside Nike's great China purge: Fewer sellers, one brand Why a Tmall flagship is a brand's most visible consumer touchpoint in China, and should be managed for brand perception rather than transactions alone. The C-Beauty Paradox: Premium Pricing but Shrinking Profits Why premium positioning has not translated into profit for domestic beauty brands, and where the margin is actually going. Hainan's Duty-Free Rally Hinges on Wary Chinese Consumers Why Hainan is a read on Chinese consumer demand rather than a driver of it, and why policy alone cannot manufacture consumption. Is Luxury Courting China's VICs the Right Way? Why concentrated spend on top clients has to be judged on profit contribution, not on the revenue it appears to secure. Functional Luxury Takes Hold as China's Beauty Market Matures How Chinese beauty demand is shifting toward efficacy and repair, and what a maturing market asks of prestige positioning. No Risk, No Reward: The Reality of CNY Beauty Marketing in 2026 Why Chinese New Year rewards brands that commit to a distinctive campaign over those that default to seasonal discounting. Why China's youth are swapping luxury for local brands Jacques Roizen, Co-Founder and Managing Partner of Foresight Performance Partners, on why younger Chinese consumers are moving spend toward domestic brands, and what that shift asks of luxury's value proposition.