What does Foresight Performance Partners do?
It improves the profitability of international brands' China e-commerce. Most brands optimize for Revenue, on the assumption that growing Revenue is the only way to improve profits; our firm manages to Contribution Margin and EBITDA, and treats GMV and Revenue as inputs rather than goals.
How is Foresight Performance Partners different from an agency or a Tmall Partner?
An agency or TP is paid to execute against a Performance Marketing budget it is given, and inevitably spends in full; it therefore manages for Revenue maximization only. Foresight Performance Partners works as an embedded operating partner, takes responsibility for the P&L, designs the Performance Marketing strategy and optimizes it daily, to maximize profit contribution rapidly and sustainably.
Who leads Foresight Performance Partners?
It was co-founded by Jacques Roizen and Johnny Yang, who both serve as Managing Partner.
What is the operating philosophy of Foresight Performance Partners?
Profitability is not a budget — it is a discipline. Every pricing, media, and promotional decision is judged against one question: does this build profit, or just revenue? Rather than let each department maximize its own metric, we help our clients manage their China business as a single interconnected commercial system, so that the thousands of small, disciplined decisions made every year are all pointed at profitable, sustainable growth.
Which platforms and categories does Foresight Performance Partners cover?
Tmall, JD, and Douyin, for luxury, premium fashion, and prestige beauty brands, as well as more accessible brands and categories. The firm's way of working is built on profitability discipline rather than any one category, target audience or price point.
Where is Foresight Performance Partners based?
Foresight Performance Partners is based in Shanghai and works with brands around the world, connecting their global strategy and objectives with their operations in China — whether they run a large local infrastructure or manage a single Tmall Partner (TP) from abroad.